Posts tagged customer retention
Which is more important, 5 star rating average or number of reviews?

Which is more important to your business’s Google local search results…5 star rating average or number of reviews? Online reviews are extremely important to your business. Learn what you should focus on outside of providing the highest level of customer service when it comes to star rating and review volume.

Read More
How to Improve Your HVAC & Home Service Business's Customer Service

The heating and air (HVAC) industry is growing which means more competition.  Now more than ever your business needs to provide the best customer service from the beginning to the end.  Start with using text messaging to send appointment reminders that include a picture and name of the technician that will be completing the service.  This appointment reminder will save you time and money along with adding the value of safety for your customer.

Read More
How to Increase Online Reviews for Your Heating and Air Business

The HVAC (heating and air) industry is very competitive.  Learn how to increase your online reviews to become the trusted go-to company and protect your online reputation.

Read More
Add SMS to Your 2018 Marketing Plan

What should your 2018 Marketing plan look like?  Taking a close look at your past and current marketing efforts is critical to your success.  But what communication channel is really working?  Did you know that SMS (text messaging) has a 95% read rate?  Are you using SMS in your marketing strategy?  If not, 2018 is the year to add the most effective communication channel to your marketing arsenal to increase your engagement, improve customer service & retention, and drive more revenue. 

Read More
Happy 25th Birthday to SMS (Text Messaging)

SMS turns 25 years old!  Can you believe SMS is this old? It's crazy.  What's even more surprising is SMS is the most underutilized communication channel for businesses to use.  SMS (text messaging) is the easiest and quickest form to keep your customers engagement and drive more revenue.

Read More
Why your marketing agency is dropping the ball

Marketing agencies are dropping the ball when it comes to your strategy.  Why? Because you are too focused on customer acquisition and not customer retention.  Customer retention is what makes your business successful.  Did you know it costs 7x as much to gain a new customer versus keeping one?

Read More
How do you increase your customer retention rate?

All too often, businesses are too focused on customer acquisition and not customer retention.  It's not your fault as markers have always focused on this funnel.  When you neglect your customer retention then you are losing money on the frontend and backend.  We have put together a list of simple actions you can take to improve your customer retention rate.

Read More
4 Reasons Why Customer Reviews Matter to Your Business

4 reasons why reviews matter to the success of your business.  Today more than ever do online reviews play a role in your business's success or failure.  We have provided the reasons why you need to focus on capturing more reviews.

Read More
1 Simple Way to Increase Customer Survey Responses

There is one (1) simple way to increase your customer satisfaction survey responses.  Leverage the power of text messaging (SMS) to make it easy for your customers/patients to respond.  Capturing satisfaction scores from everyone is the first step in a successful business.

Read More
3 Reasons Why to Use Text Messaging (SMS) for Your Business

Three reason why your business should be using text messaging as a communication channel.  Text messaging is such a powerful communication channel that is not used enough by businesses which is a mistake.  The old days of text messaging being perceived as "too personal" are long gone.  Texting is much more effective than emailing when it comes to communicating with your customers/patients.

Read More