Posts tagged customer engagement
Using Text Messaging During Situations Like Winter Storm Grayson

Winter storm Grayson taught a lot of businesses lessons when communicating updates to their customers or patients.  The traditional communication channels like phone and email are time consuming and ineffective.  Text messaging is the most effective communication channel when it comes to reaching your audience.

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Add SMS to Your 2018 Marketing Plan

What should your 2018 Marketing plan look like?  Taking a close look at your past and current marketing efforts is critical to your success.  But what communication channel is really working?  Did you know that SMS (text messaging) has a 95% read rate?  Are you using SMS in your marketing strategy?  If not, 2018 is the year to add the most effective communication channel to your marketing arsenal to increase your engagement, improve customer service & retention, and drive more revenue. 

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