How to gain more online reviews
Before we dive into how to increase your online reviews, let's discuss the current method your business may use....emailing.
Email isn't producing the responses like they probably were in the past. Your emails are fighting spam filters, headlines, and real estate within your customer's inbox. It's a true battle these days.
Since this is the case, email response rates are extremely low. In fact, the average open rate is <20% and the response rates are around 2%.
So how can you Increase response rates & increase your reviews?
Add text messaging (SMS) to your communication channel offerings to your customers.
The old perception of "texting is too personal" is GONE! Look at these stats based on a study from Twilio.
These numbers are fantastic and only growing year over year.
Let's face it....email has been dying a slow death for years while the number of text messages being sent has increased over the last decade by 7,700%.
Customers are no longer paying attention to your emails.
Your time is being wasted by using email to capture customer satisfaction ratings and soliciting online reviews.
As a business owner, learning about your customer satisfaction means everything to your success.
Remember the old saying…”bad news travels 10x faster than good”? This statement holds more truth today than ever with social media (Facebook, Google, Twitter...etc.)
So what if you could increase your response rate by 10%, 20%, or 60%?
What if you could grow your business with more online reviews and dominate your market?
What if you could prevent negative reviews?
What if you could reach more of your customers?
All these questions can be answered in a positive way simply by changing your communication channel to text messaging to increase customer engagement.
Text messaging is the most effective communication channel and growing.
Our clients have seen their response rates jump from 5% to 60%+ simply achieved by making responding so easy.
The improved response rate gives our customers more insight and the ability to provide better customer service. This helps you prevent negative online reviews and ultimately drives more business.
If your business is suffering from the lack of responses, little to no customer satisfaction insight, and few online reviews then you cannot afford not to start communicating with your customers through text messaging.
"Heed the Bubble"