Google's Updated Review Policy - Review-Gating Is Not Allowed
What is review-gating?
Simply put, review-gating is only asking "happy" customers/patients to write a Google review. Google now wants businesses to allow "low" service score responses the ability to right a potential negative review.
The goal of using systems like Revvi is to increase online reviews while helping to prevent negative reviews so this was a shock.
This update does not really make sense to me because Google allows the search user to filter their results based on average rating scores.
Who searches for 1, 2, 3, or even 4 star average businesses to hire? Not me.
Google's new update changes the game and will effect a lot business's processes to increase online reviews due to their importance.
Revvi has acted quickly to stay compliant for our valued customers.
What are Google's review policies?
Everyday we have conversations about what you can do to increase your online reviews. We are always amazed at the number of business owners who have no clue on what processes are allowed and which aren't.
Here is Google's policy...(you can click here to visit the site as well)
In addition to Prohibited Content guidelines, Text Reviews are subject to the following additional requirements:
Don’t use reviews for advertising purposes. This includes, but is not limited to, posting email addresses, phone numbers, social media links, or links to other websites in your reviews.
Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.
Don’t include promotional or commercial content.
Don’t offer or accept money in exchange for reviews.
Don’t solicit reviews from customers in bulk.
There are so many businesses that are violating Google's policy. My theory why this update was done is because of the growing importance reviews play in today's purchasing decision as well with the SEO benefits.
What if I choose to continue to review-gate?
I wouldn't but it's your choice. If you do and Google catches you, they will remove all your reviews. That is harsh and could be costly to your business.
How will Google catch you? This is the question that remains to be answered. My guess is the first group of offenders who are caught will be made examples of in a harsh manner.
Deterrent by example.
The good news is that Revvi is compliant so there should never be any issues.
If you have any questions, or would like to discuss how Revvi can help your business, please contact us.
To your success!
See how easy surveys are with Revvi. Text "Revvi" to 843.242.0437