3 Reasons Why to Use Text Messaging (SMS) for Your Business

As a business owner, have you ever thought about adding texting to your communication channels?  If you haven’t, we have provided 3 reasons why to use text messaging for your business.

Even though texting has been around for 20+ years, it has really exploded as a preferred communication channel over the past few years in the business world by the use of appointment reminders.  The healthcare industry is probably the one industry that should be credited for leveraging the power and ease of use of texting.

So what are the 3 reasons why your business should use text messaging?

  • Texting is extremely easy and convenient for your customers
  • Higher open & response rates
  • Messaging is only growing in use

Let’s dive into these 3 reasons.

Texting is easy.

This is reason is probably a no-brainer because you use texting in your personal life….texting friends & family, receiving appointment reminders..etc.

Since, this is probably the case, you understand how quick, easy, and effective texting is in your personal life.  So why shouldn’t your business use text messaging to provide the same for your customers?  

This is the real the real question to ask yourself.

Your time and your customer’s time is valuable which should be respected. The easier it is for your customers to respond to communications from your business the better.

But I am sure some of you are still thinking that texting your customer can be perceived as intrusive.  Am I right?

Well, let me share some interested data (a little dated) with you that may be surprising.

91% of users who opted-in to receive texts from a business see those messages as somewhat or very useful

Texting is highest rated contact method for customer satisfaction compared to all other communication channels

70% of respondents agree that using SMS text messaging is a good way for a business to get their attention

The top five reasons why consumers opt-in to a brand’s text messages are:

- coupons or deals (77%)

- personal alerts (50%)

- being in the loop (48%)

- more meaningful content (33%)

- no need to visit a physical location/website/app for information (31%)

Texting vs. Email

Back in the day before the spammers took over email, email was king when it came to communicating with your customers.  This isn’t the case today but there are plenty of people in the retail world that will argue this point to the death.

But with service based businesses it’s different.  Your customer is usually hiring your services due to a problem they need fixed….not because they “want” to buy an item from you.

This is where the results get scewd with the results of email campaigns.  Go check your inbox.  I bet you will have 10 or more emails from retailers telling you about a special offer because you purchased one item from them a year ago.  

Retailers kill you with marketing emails!

The point I am trying to make is that if you are still using only email as service based business owner, you are probably wasting time and money.  Incorporating text messaging into your marketing/communication channels is a must...not a nice to have in today’s mobile world.  

90% of consumers view email as spam!

So how are you going to win by still communicating with your customers by email?  You’re not!  Just go look at your open rates and response rates.  I bet they are horrible so why continue to still invest the time?

Let me share these facts with about open and response rates for texting vs. email.

Texting read and response rates
Email open and response rates

Growth of messaging.

Ever heard of chatbots?  Facebook Messenger?  If you haven’t then you’re probably not even reading this post because your life is unplugged.

Messaging is growing so fast that it makes your head spin.  Is due in part to the messaging apps which are tracked separately from text messaging.

Consumers do not want to talk on the phone any more.  They would rather be informed or communicate with your business by chat. Whether you’re using an app or plugin to your website.

Final thoughts...

The first step to improving your business’s customer service and growth, is to start leveraging the power of texting with your customers.  Just like any other communication channel, you have to be smart about the frequency and content.  

If you’re blasting your customers with text messages every week, your unsubscribe rates are going to go through the roof.   Communication is all about being smart and providing value to your customers while making it extremely easy for them to read and respond.

If you have any questions, please reach out. We would love to connect to learn more and possibly help improve your business.

"Heed the Bubble"