Marketing agencies are dropping the ball when it comes to your strategy. Why? Because you are too focused on customer acquisition and not customer retention. Customer retention is what makes your business successful. Did you know it costs 7x as much to gain a new customer versus keeping one?
It's time to add text messaging (SMS) to your business's communication channels with your customers. Email has too many barriers and takes too many steps to read and/or respond too. Text messaging is easy for your customers and much more effective.
All too often, businesses are too focused on customer acquisition and not customer retention. It's not your fault as markers have always focused on this funnel. When you neglect your customer retention then you are losing money on the frontend and backend. We have put together a list of simple actions you can take to improve your customer retention rate.
Not following up on sales leads can be a costly mistake to your service based business. The immediate effect is possible loss of revenue. It could also lead to negative online reviews of your business and loss of referral business. Do not make the mistake of not following up with each sales lead you receive. Even if you do not win the business, don't give the prospect the opportunity to say anything negative about your business.
The Mayweather vs. McGregor professional boxing match was more than a big time sporting event for the world. It was a great learning experience from McGregor's corner. McGregor made a challenge to step outside his comfort zone to grow as a professional and hopefully personally.
4 reasons why reviews matter to the success of your business. Today more than ever do online reviews play a role in your business's success or failure. We have provided the reasons why you need to focus on capturing more reviews.