How to reduce missed appointments for your law practice. Missed appointments are a big problem for law firms which cause a loss of time and revenue. The way to reduce the no-shows is to make it easy to reminder your clients with the ability to confirm, cancel, or reschedule by using SMS (text messaging).
In April, Google updated their review policy to ban review-gating. Review-gating is when a business only asks “happy” customers/patients to write an online review. Google now wants you to allow low score customers/patients the ability to potentially write a negative review about their experience with your business.
The heating and air (HVAC) industry is growing which means more competition. Now more than ever your business needs to provide the best customer service from the beginning to the end. Start with using text messaging to send appointment reminders that include a picture and name of the technician that will be completing the service. This appointment reminder will save you time and money along with adding the value of safety for your customer.
Winter storm Grayson taught a lot of businesses lessons when communicating updates to their customers or patients. The traditional communication channels like phone and email are time consuming and ineffective. Text messaging is the most effective communication channel when it comes to reaching your audience.
What should your 2018 Marketing plan look like? Taking a close look at your past and current marketing efforts is critical to your success. But what communication channel is really working? Did you know that SMS (text messaging) has a 95% read rate? Are you using SMS in your marketing strategy? If not, 2018 is the year to add the most effective communication channel to your marketing arsenal to increase your engagement, improve customer service & retention, and drive more revenue.
SMS turns 25 years old! Can you believe SMS is this old? It's crazy. What's even more surprising is SMS is the most underutilized communication channel for businesses to use. SMS (text messaging) is the easiest and quickest form to keep your customers engagement and drive more revenue.
Does your business need more online reviews? Then start making it easy for your customers by using text messaging (SMS) to capture more reviews. The value of online reviews is high to your business. Online reviews help build brand trust, promote your reputation, and help with your Google rankings.
Marketing agencies are dropping the ball when it comes to your strategy. Why? Because you are too focused on customer acquisition and not customer retention. Customer retention is what makes your business successful. Did you know it costs 7x as much to gain a new customer versus keeping one?
It's time to add text messaging (SMS) to your business's communication channels with your customers. Email has too many barriers and takes too many steps to read and/or respond too. Text messaging is easy for your customers and much more effective.
All too often, businesses are too focused on customer acquisition and not customer retention. It's not your fault as markers have always focused on this funnel. When you neglect your customer retention then you are losing money on the frontend and backend. We have put together a list of simple actions you can take to improve your customer retention rate.